Our Brand

Our brand system visually communicates our values, who we are,
what we do, and why we do it.

Our Logo

Rounded shapes of various size and color are fused together within two interlocking C's, creating a collection of segments that come together as complementary and continuous - a continuum.

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Our Colors

Our primary color palette pulls from legacy DATIS, Welligent & CaredFor brands to create a spectrum that is familiar, warm, approachable, and confident, reflecting our brand personality and voice.

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Templates

Our letterhead and powerpoint templates serve as a guideline so that we can provide a professional and cohesive brand experience for both internal and external-facing documents and presentations.

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Brand Story

The ContinuumCloud brand is all about energy, efficiency, and expertise. The Energy in our brand is driven by a primary focus on people images presented with pops of color, including our signature orange and teal, as well as graphics that depict circular movement and velocity. The Efficiency is represented in our simplistic yet impactful design style. Just like our products, we don’t overcomplicate. Our brand simplifies complex ideas and makes them easy for everyone to understand. The Expertise comes out in our brand voice, which is compassionate, confident, and solution-oriented – we know your industry, we know your challenges, and we have proven solutions that we know can help you.

Who We Are

About ContinuumCloud

ContinuumCloud offers a spectrum of cloud-based software solutions intentionally designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent; an HCM system, powered by DATIS e3; and a patient engagement platform, powered by CaredFor. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.

Who We Serve

Behavioral Health & Human Services Organizations

Our clients’ missions are to serve their communities by providing a vast spectrum of services for behavioral health, substance use, homelessness, intellectual and developmental disabilities, children and families, veterans services, and many more. Our clients serve more than 5,000,000 children and adults annually, across more than 40 states. We're building software solutions designed to help them better achieve their mission.

Find out more about ContinuumCloud’s history and solutions in this overview.

Overview

SLOGAN

A Spectrum of Solutions for Social Good

ONE LINER

A spectrum of software solutions intentionally designed
for the behavioral health and human services industry.

Logo

Rounded shapes of various size and color are fused together within two interlocking C's, creating a collection of segments that come together as complementary and continuous - a continuum. DATIS, Welligent, and CaredFor logos feature the ContinuumCloud endorsement.

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Logo Usage

Please use the ContinuumCloud logo when the resource or presentation features all three products or focuses on the overall ContinuumCloud brand (i.e. town hall meetings, recruiting initiatives, social media, etc). Please use product logos when the piece is specific to a certain product (i.e. product training resources, client webinars, sales outreach for a specific product, etc).

Logo Color

Our primary logo is the navy logo on a white background. Our alternate, all-white logo is to be used on darker backgrounds.

Logo Safe Zones

The safe zone for the ContinuumCloud logo can be determined by positioning the logomark as pictured below. This is the minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.

Logo Misuse

The appearance of the logo should be consistent.

DO NOT use custom colors, custom background, gradients or shadows

DO NOT stretch the logo, change the letter spacing or thickness of letters

DO NOT place overlapping elements behind or in front of the logo

DO NOT use the logo as a mask

DO NOT change the logo’s orientation

DO NOT apply any effects to the logo except for use in logo bumper animations

Colors

Primary Colors

Our primary color palette is warm and approachable, reflecting the values that DATIS holds. DATIS Orange is to be used as a highlight or callout. Navy blue (#002447) may be used for copy on a light-colored background, or alternatively as a solid color block on which to place light-colored copy.

#002447

#FFFFFF

#FF9937

Primary Colors

Our primary color palette is confident, warm, and approachable, reflecting the ContinuumCloud brand personality. DATIS Orange and Welligent Teal are to be used as a highlight or callout. Indigo (#003C75) may be used for copy on a light-colored background, or alternatively as a solid color block on which to place light-colored copy. Burnt Sienna should be used similar to Welligent Teal and DATIS orange for highlights or accents, but never for call to actions.

Indigo

#003C75
RGB 0 60 117
Primary

Welligent Teal

#00B8B3
RGB 0 184 179
Primary

DATIS Orange

#FF9937
RGB 255 153 55
Primary

Burnt Sienna

#E45E40
RGB 228 94 64
Primary

Secondary Colors

The secondary color palette acts as a set of options complimentary to the primary palette for use in certain situations. Our DATIS orange or Welligent Teal gradients can be used as a background color, or in addition to our primary color palette to make certain content, CTAs or UI components to stand out. Light blue #BEDEFD is to be used as a highlight sparingly. Navy #002447 is to be used as a complimentary dark background, secondary to Indigo #003C75.

#FF9937
#F47C20

#DEEFFF

#003C75

Light Blue

#BEDEFD
RGB 190 222 253
Secondary

Light Teal

#8FD9CE
RGB 143 217 206
Secondary

Light Orange

#FEC879
RGB 254 200 121
Secondary

Navy

#002447
RGB 0 36 71
Secondary

Tertiary Colors

The tertiary color palette acts as a set of options complementary to our primary and secondary palette for use in certain situations. Light gray can be used as a background for copy or graphics in place of pure white. Pumpkin can be used in tables and charts as an alternate for DATIS Orange or used as a gradient. Light blues can be used sparingly in infographics, charts, or gradients.

#F47C20

#F5BE76

#F4F4F4

#E3E3E3

#BEDEFD

#003C75

Pumpkin

#F47C20
RGB 244 124 32
Tertiary

Slate

#455A64
RGB 69 90 100
Tertiary

Platinum

#E3E3E3
RGB 227 227 227
Tertiary

Charcoal

#7F7F7F
RGB 128 128 128
Tertiary

Sky Blue

#90C8FF
RGB 144 200 255
Tertiary

Cobalt

#0047BB
RGB 0 71 187
Tertiary

Typography

Poppins Bold

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

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Pairings

It is important to maintain these type pairings. This allows for clarity, consistency, and a strong hierarchy for all communications.

Poppins Bold 700 is used for headlines

Poppins Regular 400 is used for body copy

Poppins Bold 700 is used for headlines

Poppins Medium 500 is used for subheadlines

Iconography

Solution Icons

Solution icons promote software capabilities and features, and can be used for in-app navigation.

Position Control

HR Management

Recruiting Management

Time & Attendance

Payroll Processing

Benefits Administration

Talent Management

Business Intelligence

Clinical Care Management

Billing & Revenue Cycle

Mobile EHR Capabilities

Telehealth & Messaging

Internal Chat

Patient Portal

Surveys & Engagement

Reporting & Outcomes

Peer Support Community

Messaging & Reminders

Content Library

Surveys & Events

Personalized Care Journeys

Digital Interventions

Surveys & Custom Reports

Family & Alumni Programming

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Photography

Our photography focuses on people, rather than technology. Images should be clearly "people first" and "tech second", ensuring that happy, motivated, and engaged people are the focus of the photo, and the technology or device that enables them is a secondary element. The images should inspire our audience and communicate how ContinuumCloud solutions can make work feel more enjoyable and fulfilling.